‣ Client
Razor heating and A/C Ltd.
‣ About Razor
Established in 2007 by Jeff Rewerts and Dustin Shaw, Razor Heating & A/C has evolved into Saskatoon's premier HVAC and plumbing solution provider. With a reputation built on integrity and a commitment to community, Razor stands out as a trusted expert in the field. Specializing in heating, cooling, plumbing, and air quality services, the team ensures comprehensive solutions for every homeowner.
Razor heating and A/C Ltd.
‣ About Razor
Established in 2007 by Jeff Rewerts and Dustin Shaw, Razor Heating & A/C has evolved into Saskatoon's premier HVAC and plumbing solution provider. With a reputation built on integrity and a commitment to community, Razor stands out as a trusted expert in the field. Specializing in heating, cooling, plumbing, and air quality services, the team ensures comprehensive solutions for every homeowner.
‣ Why We Choose Razor?
We chose Razor for rebranding due to its exceptional track record of achieving and maintaining 100% homeowner satisfaction over decades. Being the premier HVAC brand in Saskatoon, Razor deserves a compelling online presence that not only instills trust but also impresses homeowners. Our aim is to provide a brand new, custom-designed website that combines functionality with an informative and homeowner-centric approach. Through this rebranding, we aspire to elevate Razor to the status of the top-notch HVAC service provider in Saskatoon, fostering trust and recommendations among homeowners.
We chose Razor for rebranding due to its exceptional track record of achieving and maintaining 100% homeowner satisfaction over decades. Being the premier HVAC brand in Saskatoon, Razor deserves a compelling online presence that not only instills trust but also impresses homeowners. Our aim is to provide a brand new, custom-designed website that combines functionality with an informative and homeowner-centric approach. Through this rebranding, we aspire to elevate Razor to the status of the top-notch HVAC service provider in Saskatoon, fostering trust and recommendations among homeowners.
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‣ Design Objectives
Before delving into the design process for Razor, we conducted extensive research on the impact of a well-organized, informative, and homeowner-friendly website. We discovered that such a platform is instrumental in building trust, influencing decisions, and making homeowners feel comfortable to reach out, ultimately fostering a sense of satisfaction in having a reliable service provider in their personal space.
In the website design, our primary focus is to ensure homeowners experience a smooth journey while navigating the pages. They should effortlessly find the information they seek, precisely where they expect it. As new visitors explore the site, the goal is to establish trust in Razor's service expertise within seconds.
Achieving these objectives necessitates a meticulously crafted website with high-quality content. The design aims to provide a unique and premium experience, making homeowners feel they are part of an exclusive service tailored just for them.
‣ Goals
1/ Distinctive and User-Centric Design: Create a website that stands out, offering homeowners an intuitive and pleasant experience.
2/ Lead Generation Focus: Implement strategies to increase lead generation, ensuring seamless pathways for homeowners to connect with Razor.
3/ Boost Product Sales: Showcase Razor as the top-rated dealer for Carrier and authorized Lifebreath products, boosting sales and dealership recognition.
4/ Establish Trusted Authority: Claim the position as the top-rated and most trusted HVAC service provider in Saskatoon.
5/ SEO-Optimized Content: Develop content that not only informs homeowners but also boosts visibility on search engines, enhancing Google rankings.
6/ Pride-Inducing Website: Design a platform that Razor is proud to share, reflecting the company's commitment to excellence and customer satisfaction.
‣ Key Improvements
1/ Efficient Navigation: Main categories like Plumbing, Heating, AC were streamlined for easy access.
2/ Visual Impact: Service-based images in the header section created a compelling showcase of Razor's HVAC services.
3/ Google Review Highlight: A concise credential emphasized Razor's stellar 100% 5-star Google rating for increased trust.
4/ Effective Call-to-Action: A prominent button urged homeowners to take immediate action.
5/ Service Showcase: A dedicated section highlighted top-searched services for quick exploration.
6/ Brand Confidence: Logos of partner brands were showcased, instilling confidence in Razor's credibility.
7/ Team Connection: A team members section added a personal touch for customer interactions.
8/ Unique Selling Points: Key benefits were spotlighted to distinguish Razor in the competitive HVAC market.
9/ Top-Rated Dealer Recognition: Emphasizing Razor's status as the top-rated Carrier dealer for enhanced visibility.
10/ RazorCare Subscription: Unveiling a hidden gem, the RazorCare Yearly Subscription Plan was introduced.
